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Looking to Increase Your Firm’s Caseload?

Can Your Clients Benefit from Online Reputation Management?

Let’s Talk !!

We only exclusively serve criminal defense lawyers who…

Can handle an influx of clients

If you can only take a few cases, or do not have the infrastructure to handle the additional calls and cases that will come in on a weekly / monthly basis.

This won’t work.

Communicate honestly and often 

To implement effectively, we need to communicate.


Want an end-to-end SEO partner

From content creation to technical SEO, we cover it all.

Are looking to grow

We are looking for firms that are looking to grow and add more offices. If you are content where you are and are not looking for growth. Then we are not the SEO agency for your firm.


Frequently Ask Questions

Yes it does. Why? Picture all of your website visitors as a massive pie. For the average website, 80% of that pie will come from search engines like Google.

Search engines are the only way people that have heard of your firm will discover your site. Many of these website visitors will be discovering your web meaning that many of these website visitors will be visiting your website for the first time. As your website traffic begins to grow from prospects that are discovering your website from search engines, you’ll also see growth from other traffic channels (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

Here are a few SEO stats that should help you to see how important SEO is to your firms success. 

  • 96% of people seeking legal advice use a search engine.
  • 74% of consumers visit a law firm’s website to take action.
  • 62% of legal searches are non-branded (i.e. generic: Phoenix divorce attorney).
  • 72% of people seeking legal advice only contact one attorney.

Search engines like Google have over 200 ranking factors.

Making sure that your website checks off all of the correct "check boxes", will ensure that your website will rank for the types of cases you want to drive into your firm.

Let's look at 3 primary ranking factors for simplicities sake.

Technical SEO makes sure that your website technically sound. 

Kinda like a car about to enter a race. You want to make sure that the car's tires are full, gas tank is full and that the car is properly tuned up, before it enters the race.

SEO is no different your site is about to enter a race where in some cases you are starting way behind. So you want to make sure that the website is technically sound.

For instance.

Is the website fast?

Does it take a minute to load?

Is the website secure?

Is the website mobile friendly?

Making sure that the website is technically sound will help your website not only rank better, but will also make the site user friendly so that you can turn the prospects that visit your site into clients.

Authority measures how reputable your website is in the eyes of Google and other search engines. 

Websites get a ranking from zero for newer sites and 99 for sites like Google and Amazon.

The higher your websites authority is easier it is for your website to rank.

Relevancy helps Google understand what your website is about. For instance if you search for DUI attorney in your area, last thing you want to see are auto body shops. Search engines like Google want to make sure it can put your website in front of the right people.

Improving your websites authority is a two step process.

First you want to make sure that you are constantly creating content. Search engine like Google want people to continue to use their search engine meaning that they want to promote content that not only answers peoples questions, but it also helps solves their problems. 

Search engines like Google also value fresh content. Content is like the food that search engines eat. Google for instance is known to reward sites that regularly publish fresh content with higher rankings.

Sites that are not publishing content on a regular basis, risk losing their rankings to sites that do.

Once you create fresh content for your website the second way that you can improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy.

It tells search engines like Google that your website is an expert at what they offer, they are an authority in their field and most importantly that your website is trustworthy. 

Backlinks are like the gasoline that gets a race car to the front of the race.

But you cannot just spam your website with any type of backlinks. They have to be relevant to your criminal defense and law in general.

Think quality over quantity. 

A book review from Oprah compared to a book review from some random bookclub carries a lot more weight.

Likewise backlinks from law related websites carry more weight thank backlinks from random websites that link to everyone and everything.

No. That will be a sure fire way to get your site penalized and in some cases de-indexed from search engine results.

If you visit a website like Fiverr you will see deals offering you 50 backlinks for $5. 

Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

If Google AI spots that you are buying backlinks, you’ll see your search rankings plummet, and with it your search traffic.

From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site. That process could take months.

That is why it is important to work with an SEO agency that focuses on obtaining links organically.

A proper link building campaign will help your website rank higher and drive in relevant targeted traffic to your website.


To target the correct types of cases you want to start by identifying the words and phrases that your target audience is searching for. Then you want to create content that is centered around those phrases.

For instance if you are looking for more DUI cases. You want to create content that answers DUI related questions.

For instance.

What should I do after being pulled over for a DUI.

What to do if you fail a breathalyzer test.

Do I have to take a breathalyzer test.

You want to make sure that the phrases that you are attempting to rank for are placed correctly in the content you create. You want to add these phrases to your  header tags, title tags, alternate text, inlinks, etc.

Technically you don't have to hire someone to do SEO for you.

But how much is 80% of your total website traffic worth to you?

Just like with any other profession you can hire a professional to handle it for you, or you can do it yourself.

Needless to say the best results come when you bring in the experts to help.

You can opt to fix the leak coming out of your bathroom wall yourself or you can hire a plumber to do it for you. You hire the professional because if not, you could end up with a bunch of holes in your wall, because you can't find where the leak is coming from.

Now if your business’ marketing budget is less than a few hundred dollars per month, you would definitely want to take the DIY approach to SEO.

Any so called “expert” that only charges less than a few hundred dollars per month is going to be a risky investment.

You may even end up getting your website penalized.

The ROI of SEO will vary from one market to the next. A firm in New York cannot expect to spend the same on SEO as a firm say Buford, Wyoming.

The question becomes how valuable would it be to your firm to come up as the #1 recommendation when prospects are searching for criminal defense attorneys in your area?

Let's run some numbers to give you an idea. Let's say there are 1,000 people searching for “DUI attorney Los Angeles” every month (that does not include those who search for variants on that same phrase, like “best DUI attorney LA, DUI attorney near me or Drunk Driving attorney LA”). In realty there can be over 10,000 prospects searching for DUI attorneys in LA.

Studies show that an estimated 25% of searchers click on the first recommendation they see.

Meaning that if there are an estimated 1000 people searching for a DUI attorney.

Being the first result on Google would bring an estimated 250 prospects searching for a DUI attorney your website every month.

Many of these prospects had never heard of your firm before they found you in the search engine results.

Assuming a conservative 0.5% of those 1000 prospects hire your firm (12 new cases a month).

And your firm charges a $2,500 retainer to represent those new cases.

Those 12 new cases would bring in an estimated $30,000 in new monthly. 

Granted these are just estimates but they should give you a good idea on the benefits of SEO for your criminal defense firm.

Search engines like Google update their search algorithms daily.

These updates will affect a websites rankings if the website is not adjusting to the changes.

The truth is your website probably got hit with a penalty and that penalty affected its rankings which in turn affected the amount of traffic the site is getting. 

The good news is that your website can recover the rankings and traffic that it lost. It's not an overnight process but it is definitely possible.

PPC (Pay Per Click) are the ads that you see when you search for something in search engines. 

PPC is helpful but it is like renting the top spot in the search engine rankings. 

Meaning that any other firm can outbid your firm and take that top spot from you.

Another drawback is that you get charged each and every time someone clicks on your website. So if you are being charged $250 per click and someone goes in 4 times because they took down your firms phone number wrong. Your firm will be charged $1,000 just for that one prospect.

With thousands of people searching for criminal defense attorneys especially in the larger markets. That could get very expensive very fast.

When you focus on SEO, and you rank organically. You do not pay per click. Which is a huge advantage. 

Reputation management takes cleaning up your clients past mistakes one step further than an expungement.

The truth is that nothing can be erased from the internet. What we focus on is using SEO to push negative search results to the 3,4 or 5th page of search engine results.

Doing so can help your clients make sure that future jobs, coworkers or even possibly even someone they are dating can not see what it is that they have done in their past.

Online reputation management combined with an expungement truly gives your clients a second change.